Category Archives: social media

Mega Monday

Following on from my previous post on Cyber Monday articles all over the media now say today is the UKs busiest internet day. See the telegraph arcticle.

If Visa are correct the busiest hour will be 8-9pm and total puchases for the day being 6.8 million or £222,222 purchases a minute.

I would say that there will be a lunchtime peak of 12-2pm with all the work surfers.

Hopefully all retailers have done their homework and can cope of the load but from a web infrastructure point of view and from the backend process point of view from fulfilling the orders at the warehouse and sending out via the carriers for a correct delivery before christmas.

We are now approaching the time of restricted delivery options in the lead up to Xmas. As a customer the sooner you place the order the more chance you have of getting that ordered delivered before the big day. In the last couple of years forums have been filling up with complaints of missing deliverys. Unforeseen weather circumstances can play havoc with delivery services, you cant expect delivery companies to get through floods and snow when this happens.

 

Cyber Monday

To quote wikipediaCyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States, created by companies to persuade people to shop online.’

This is also commonly known as the busiest day for shopping online for some reason cyber monday for the UK is deemed to be in alignment with the US. For the US it appears to be a proven fact that sales are at there peak probably in the main due to retailers offering crazy deals over a holiday weekend. As for the UK which is not a holiday weekend other than deals spreading across the atlantic and uk based retailers jumping on the deal bandwagon I cannot think of a reason why people would decide to suddenly shop on this day a month prior to christmas.

According to adobe US Cyber Mon­day online sales reached $1.98 bil­lion, a 17% growth ver­sus last year.

Australian retailers offering  was dubbed ‘click frenzy‘ this in the media has now been dubbed as ‘click fail‘ due to servers not being able to handle the load.

social media – a history

In the main most people are on facebook and twitter. Alot signed up to google+ probably more through hype than need how many of your friends or colleagues use google+ on a regular basis for interaction? Vic Gundotra Senior VP at Google indicated in a blog post in April 2012 that 170 million had upgraded to the new version.

In the uk most peoples introduction to soicial was probably friends reunited.

There are a myriad of others see social media for a list

I am quite shocked at the number that are out there, I am sure this list will grow; for the number of registered users it would be interesting to know how many of them are regularly active, though what is the definition of regularly active is it daily, weekly or longer.

There now appears to be a social group for different interests and various geographical based regions.

Facebook undoubtably has the largest online share but its precence is not the largest in the likes of China, Russia and Japan.

The two big player in China appear to be Sina Weibo (known as the chinese facebook) and Renren (twitter equivalent). Facebook apparently is locked by the “great firewall of china”. It may be too late for facebook to break into this market even if it was allowed to operate in china and operated using the censorship restrictions that china appears to enforce.

 

social media – my history

Having had a brief foray with bulletin boards whilst at uni and early use of the internet up until 2000 my first foray into social probably began with registering with friends reunited in about 2001.

I guess for most people this was the first glimpse of what was to become a way of life.

I never really embraced social friends reunited apart from linking up to my old secondary school and university. I guess 14 years after leaving school and 10 years after university shows how over time people you spent years of your life with are easily forgotten. Names of ex classmates brings glimmers of remembrance but I never felt the need to reengage with my past if there has been class reunions I have not been. Only rarely did I log back on and look for changes this was normally prompted by a mail from them.

My first real engagement with sharing on the web was posting pictures up to flickr for travel companions to view.

I joined myspace did not engage at all my profile probably still exists though I can’t remember the last time I logged on.

I followed the crowd in 2007 and joined facebook it seemed then that everyone was clambering to be given an invite to join similar to getting a gmail login and later google+

Again I have never really enagaged in the experience; I only post occasionally, have a very small friend list though don’t really keep in touch.

I joined twitter to see what it was all about; i view rather than tweet.

 

I am amazed at how people find time to keep their social accounts updated, seem to post every minute detail of their life for all to see probably without realising the consequences.